Research before you place ads.
Not all ads are created equal. Price, results and more - each media outlet, publication, site - they all differ.
We need to advertise - so getting over this daunting fact is necessary. Ultimately, the key is in research...and testing.
With publications, circulation is key - but responsiveness of the audience must be tested. Just because a publication is read by over 1 million readers doesn't mean the audience will buy. And getting results is the name of the game.
Research pays off - as well as testing in small campaigns - to mitigate risk. After all, ad dollars spent means risking revenue.
Research, Research and then research again. And always test before you make the plunge into bigger spending.
Research before you advertise
http://www.chron.com/disp/story.mpl/business/6900049.html
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We need to advertise - so getting over this daunting fact is necessary. Ultimately, the key is in research...and testing.
With publications, circulation is key - but responsiveness of the audience must be tested. Just because a publication is read by over 1 million readers doesn't mean the audience will buy. And getting results is the name of the game.
Research pays off - as well as testing in small campaigns - to mitigate risk. After all, ad dollars spent means risking revenue.
Research, Research and then research again. And always test before you make the plunge into bigger spending.
Research before you advertise
http://www.chron.com/disp/story.mpl/business/6900049.html
Back