Online Video Ad Exchange
Ok - the rush is finally on.
Online Video having an ad exchange is just awesome. Taking a highly-fragmented online media placement business - and just putting it into a niche like this is just what the doctor ordered.
Most buyers are just starting to realize the need for online video ad placement - but they have no clue how to make the buys as it's specialized and new.
The rush is officially on - but more importantly, we'll start to hear about the early metrics which should be positive.
Online Video Gets an Ad Exchange
http://adage.com/digital/article?article_id=142122
Back
Online Video having an ad exchange is just awesome. Taking a highly-fragmented online media placement business - and just putting it into a niche like this is just what the doctor ordered.
Most buyers are just starting to realize the need for online video ad placement - but they have no clue how to make the buys as it's specialized and new.
The rush is officially on - but more importantly, we'll start to hear about the early metrics which should be positive.
Online Video Gets an Ad Exchange
http://adage.com/digital/article?article_id=142122
Back