How do you make sure your $3 million Super Bowl Ad Spend goes a long way? You do something that nobody's ever seen - something people will talk about - to cut thru the clutter. After all, you're not the only advertiser out there.

The content of this Gay Dating Site is right on the money. The content - essentially two men kissing on national TV - is not only cutting-edge but just plain brilliant. Essentially because it's never been done before.

All marketers can take a lesson from this - sometimes you just have to cut thru the clutter by NOT doing the same old thing. Look for this campaign to go viral - big time - both pre and post Super Bowl. This is the one folks will be talking about.

Gay Dating Site Airs Super Bowl Ad Online
http://blogs.wsj.com/digits/2010/01/29/gay-dating-site-airs-super-bowl-ad-online/

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