With social media evolving as it has and new media outlets to consider, the question is how to make your audience really engaged in your message. Adding video to email is one of them. Some think is it a foolproof way to instantly get the consumers attention. But one bad thought or message could be fatal.

You always run the risk of choosing a video that isn't appropriate for your entire list. While email campaigns themselves are almost flawless in the respect that it is the ultimate targeting with measurable results, it needs to stay relevant across all receipients. Adding video to your email might alienate a segment of your audience.

I agree with the author in saying don't do it just yet. However, I think testing it with smaller lists couldn't hurt. See what your response rate and open-rates are, and go from there.

However, be careful. The video might be the last place the customer goes before they close the page, instead of getting them to your website or responding to your call of action.


E-mail : Adding Video: Trouble or Nirvana?
http://www.targetmarketingmag.com/article/video-e-mail-marketing-efforts/1#utm_source=targetmarketingmag.com&utm_medium=industrycenter_page&utm_campaign=latest-on-online-marketing-tab

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