The Age of the Advertising Freelancer
The age of the advertising freelancer is here. Many large agencies - pressured to cut costs in the face of clients spending less - have had to let-go of top-talent throughout the country. This represents opportunity.
Ultimately, those sent off on their own often find more opportunity finding clients that are traditionally not on the radar screen of bigger agencies. This includes both small and mid-sized companies that want to grow but need the marketing expertise to move forward.
Displaced agency execs quickly come to the table with what's usually the same talent, oversight and sometimes even resources, required to get the job done. Further, with little overhead (most operate from home or virtual offices) these displaced execs can offer these services at a fraction of the price.
This model has been brewing for quite a while - but major growth within this sector is already happening. Further, there's no shortage of talent to get the job done. Look out big agencies - you might be cutting even further in the very near future to compete with your ex-employees.
Chicago ad agency cast-offs start new firms aimed at cost-conscious clients
http://news.medill.northwestern.edu/chicago/news.aspx?id=166501
Back
Ultimately, those sent off on their own often find more opportunity finding clients that are traditionally not on the radar screen of bigger agencies. This includes both small and mid-sized companies that want to grow but need the marketing expertise to move forward.
Displaced agency execs quickly come to the table with what's usually the same talent, oversight and sometimes even resources, required to get the job done. Further, with little overhead (most operate from home or virtual offices) these displaced execs can offer these services at a fraction of the price.
This model has been brewing for quite a while - but major growth within this sector is already happening. Further, there's no shortage of talent to get the job done. Look out big agencies - you might be cutting even further in the very near future to compete with your ex-employees.
Chicago ad agency cast-offs start new firms aimed at cost-conscious clients
http://news.medill.northwestern.edu/chicago/news.aspx?id=166501
Back