Interactive Marketing Measurement
So we all know online marketing growth is outpacing all other marketing. This said, there's no better time to ensure we measure and track our initiatives from the outset of this growth and expansion.
Many think, when we say measurement, we're talking about just clicks. Sure, measuring clicks is fine - going a step further, measuring clicks to sales conversion is better. However, there's other variables to measure as well that we may not always think about.
One, is video views. For those doing multimedia marketing via videos, measuring views is a variable that relates exposure to sales. Tough to measure conversion, but it's a variable that's part of the big picture. YouTube very clearly displays views - for all to see - so if you're using YouTube there's no excuse to say you don't know how many people saw your video.
Another variable is phone calls. Tracking the phone calls that come in is critical to measuring your lead generation and sales conversion. People very-often go to a site, then opt to pick up the phone. Having a trackable toll-free number - perhaps for each site you market - is not a bad idea. Several services, like Who's Calling and IfByPhone, offer trackable numbers for around $10 per month per number. A steal when you think about the knowledge you'll gain.
Bottom line, track and measure any variable you can. When you put all the data into one place, you might just be able to more accurately pinpoint why and how your customers are opting to do more business with you.
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Many think, when we say measurement, we're talking about just clicks. Sure, measuring clicks is fine - going a step further, measuring clicks to sales conversion is better. However, there's other variables to measure as well that we may not always think about.
One, is video views. For those doing multimedia marketing via videos, measuring views is a variable that relates exposure to sales. Tough to measure conversion, but it's a variable that's part of the big picture. YouTube very clearly displays views - for all to see - so if you're using YouTube there's no excuse to say you don't know how many people saw your video.
Another variable is phone calls. Tracking the phone calls that come in is critical to measuring your lead generation and sales conversion. People very-often go to a site, then opt to pick up the phone. Having a trackable toll-free number - perhaps for each site you market - is not a bad idea. Several services, like Who's Calling and IfByPhone, offer trackable numbers for around $10 per month per number. A steal when you think about the knowledge you'll gain.
Bottom line, track and measure any variable you can. When you put all the data into one place, you might just be able to more accurately pinpoint why and how your customers are opting to do more business with you.
Back