Remarketing to past visitors.
Getting a second chance is rare. So Google's initiative to allow advertisers to retarget customers that have previously visited their sites from their various networks delivers great value to the advertiser.
Ultimately, the game of win-back is big in that you get a chance to prove yourself to past-customers. But past-prospects is another story. Perhaps they initially visited your site - but did not find what they wanted. Perhaps they were just pressed for time.
By remarketing to this target audience that initially had interest may make for a percentage - although small - to perhaps become customers and do business with these advertisers. Just 1 percent might make a big impact in an advertisers business - much like the direct mail model.
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Ultimately, the game of win-back is big in that you get a chance to prove yourself to past-customers. But past-prospects is another story. Perhaps they initially visited your site - but did not find what they wanted. Perhaps they were just pressed for time.
By remarketing to this target audience that initially had interest may make for a percentage - although small - to perhaps become customers and do business with these advertisers. Just 1 percent might make a big impact in an advertisers business - much like the direct mail model.
Back