So there's a great new TRULY interactive application being tested in cinema (the big screen) currently. Essentially, viewers can interact by phone with the players in the movie. Video below - looks great.

But what's really great is the tie-in of phone or mobile conversation and interactivity with content on the screen. For years we've had QVC and direct response television, but the markeitng opportunities are endless.

Product placements within a show can trigger purchases. Advertisers can likely experience real-time purchases. Even products that are being market tested could experience pre-orders. Market research, the opportunities are endless.

First Interactive Theatrical
http://www.youtube.com/watch?v=BRMNfwndtok

---

Back